Our Story

From the Ring to the Freezer — A Fighter’s Journey into Chocolate

The Story Behind Las Vegas' Legendary Ice Cream Taco

 

 

I’m Xenon Mallari, founder of Happy Ending Chocolate. Before I ever learned to temper chocolate or build an ice cream taco, I was a three-time national champion boxer, chasing Olympic dreams and training in Las Vegas gyms. I didn’t come from culinary school or corporate kitchens — I came from the ring, the bar, and the real world.

 

After my Olympic path ended, I found myself bartending by night and experimenting with chocolate by day. The hustle was real — I lost my first home during the housing crash, moved to California to reset and sharpen my craft, then came back to Las Vegas with a dream in one hand and a whisk in the other.

 

In 2019, during a sweltering Vegas summer, a pop-up event with a local coffee shop inspired me to invent something no one else had: the Happy Ending Ice Cream Taco. That same summer, a slot at a local music festival confirmed we were onto something special.

 

Since then, I’ve built this company one delivery, one truffle, one taco at a time. We went viral during the pandemic when I hand-delivered tacos to customers across town — and I’ve been all-in ever since.

 

I’m a proud UNLV grad, a husband, a soon-to-be father, and a craftsman who believes great chocolate doesn’t need a French accent — just soul, precision, and a little bit of grit. Every bonbon and taco we make is a reminder: you don’t need permission to build something beautiful. You just need heart.

 

Happy Ending is my story, my fight, and my love letter to flavor. Thanks for being part of it.